Your Perfect Match: Choosing A Showstopping Event Season Print Partner
There’s no shame in it…event season has a habit of throwing even the calmest organiser into a panic - but it doesn’t have to. With a little forward planning, paired with some showstopping print, you can keep the chaos at arm’s length.
Between guest lists, schedules, stands, signage and the dreaded last-minute emails, there’s plenty to think about. Whether you’re heading to a conference, setting up at a festival, hosting a networking event or planning something a bit more private, getting your print perfected early is one effortless way to keep the situation under control. After all, with the right print partner by your side, you may just steal the show…
It’s A Date
September isn’t just when the sunshine clocks off or the school gates reopen. September and October are among the busiest months for business events, bringing conferences, exhibitions and networking opportunities aplenty - often all at once. September is undoubtedly one of the busiest months for business events and conferences, with the ninth month of the calendar seeing around 16% of all corporate events take place, according to industry data.
The only issue? Everyone else wants to be noticed too. In a room packed with competing brands, good print gives people something tangible to see, pick up, flick through and take away. Your digital campaign might disappear with the next scroll or flick of a finger, but a memorable flyer or handout? That could be heading home in somebody’s bag, ready to be glanced at again and again.
Printed Presence
Call us biased but print still has a few tricks up its sleeve that digital simply can’t replicate - the feel, the finish and the instant connection you get the moment it’s in someone’s hands. Posters, flyers, business cards, leaflets and booklets give your brand a physical presence. They can be held, shared, scribbled on, pinned up and seen repeatedly long after an event has finished. Try sticking your iPad to the fridge with a magnet, and you’ll see what we mean…
The paper itself is only the beginning. Silk, gloss and uncoated stocks can completely change how a design feels, while finishing touches such as soft-touch lamination, spot varnishes and metallic inks can turn something perfectly pleasant into an object people want to pick up and engage with. Printed handouts and materials can also be shaped for every stage of an event - from pre-conference teasers to the moment those doors swing open and the real fun begins.
Bringing The Buzz
Why wait until event day to make an impression? Creating a buzz and gathering interest is half the battle. Invitations, postcards, posters, flyers or leaflets can start doing the heavy lifting weeks beforehand, building anticipation and giving guests a first taste of what’s to come.
A sturdy A5 or A6 invitation on 350gsm silk can give your event a polished introduction, while lightweight posters and flyers make spreading the word simple. Think of your pre-event print as the opening act. It should look the part, get people interested and leave them wanting to see what comes next, ready for the main event.
Event Day
Event day is where the magic happens. Doors open, people arrive and it’s showtime. This is where your business cards, folded leaflets, booklets, product guides and other printed goodies take centre stage. A well-designed folded leaflet can guide visitors neatly through your story, a booklet gives you space to go into greater detail, and a business card provides something simple when there isn’t time for a long chat.
Your choice of paper can do plenty of talking too. Silk offers a smooth, professional finish, gloss gives colours extra punch, while uncoated stock creates something softer and more tactile. The trick isn’t to print everything under the sun. It’s to choose the pieces that help people understand who you are, remember what you do and take action.
Let’s Get Creative
When you’re surrounded by banners, screens, stands and salespeople, playing it safe isn’t always the best idea. This is your excuse to pop your creative cap on! Turn your campaign into a movie poster, tell your story through a comic strip and go gloriously bold with colour.
Your print doesn’t have to look like everybody else’s. The best collateral feels unmistakably you and represents your organisation to the fullest. For a creative brand, that could be something that catches the eye from across the room and rewards people when they come closer. For an understated but formal business, it could be refined typography, artwork with subtle colour cues and a finish that whispers professionalism instead of shouting about it.
Your Perfect Print Partner
Great event print isn’t just about picking something pretty and pressing the big green print button. You need quality you can rely on, straightforward ordering and the freedom to create collateral that genuinely stands out in a crowded space. That’s where Print Lover comes in.
Our print is produced using responsibly sourced materials, backed by on-demand production that minimises unnecessary waste. Add nearly 50 years of print expertise behind the scenes, and you’ve got a partner who knows exactly how to make the collateral for your big event really look the business.
Whether you’re planning months ahead or event season has crept up on you faster than expected, don’t panic – contact a member of our team for unlimited inspiration!